We always suggest using our “default” sort order first when the user enters their dates, destination, and guests per room.
Our default sort order is the product of years of research and large investments in our sales and market research. It has been optimized to bring you the best conversion rate possible.
- Using price as a default sort is not recommended because the results will contain the properties with lowest cost first, which are typically in outlying areas, lowest value, and do not offer the best quality of stay.
- We recommend first displaying our default sort order, then offering the tools to allow a user to refine their search with their own preferences for distance, quality, price, etc.
- Allowing the user to control the search after displaying our default sort initially is your most effective sales conversion.