What is Smart Cross Sell?

Smart Cross Sell is EAN’s new, best-in-class product to offer airlines the ability to promote relevant and targeted hotels to their customers, after the purchase of their airline ticket, in a dynamic cross sell widget.

Using dynamic profiles created based on purchase history and Expedia’s powerful sort algorithm, airline customers are shown hotel properties that are specific to their travel needs – or “the perfect match.” EAN works with the partner to build a bespoke widget to the specific needs of the airline, and the airline simply adds it to their website on the confirmation page.

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