Is there any impact to my booking path by EAN’s Smart Cross Sell?

No, that is the beauty of Smart Cross Sell. We wanted to provide a dynamic and targeted solution for customers to add a hotel to their purchase, but without interrupting the airfare purchase, which can be a downside of in-path cross sell. Most customers have a sense of urgency when purchasing airfare, but prefer to shop around, compare prices, and read customer reviews for their hotel purchase. For this reason, and to avoid shopping cart abandonment typical with an in-path solution, EAN’s Smart Cross Sell is integrated into your site post-purchase.

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